On a Mission to Help Human Lives

NICE Recovery Systems was founded in 2012 by Michael Ross, a serial entrepreneur and avid skier. In 2011, Michael decided to move to Colorado to be closer to the mountains and pursue his passion for ski racing. A high-speed crash cut Michael’s racing career short and led to multiple knee surgeries and a full year of recovery.

A critical part of that recovery was cold + compression therapy. He tried all the available solutions on the market, but found they were poorly designed, too heavy, and totally inconvenient due to their reliance on ice.

THE ROAD TO RECOVERY

Michael set out to develop a small, lightweight cold + compression therapy device that would be extremely easy to use and that provided personalized therapy based on user or physician preferences. Most importantly, the device would deliver cold therapy without ice.

Michael extensively researched cooling technologies and worked closely with top orthopedic surgeons to define the exact requirements. He then spent three years developing, perfecting and executing his vision.

In December 2014, the NICE1 cold + compression therapy system received FDA approval and 12 months later production of NICE1 began.

NICE1 quickly established itself as the market leader in technology and design. It was immediately embraced by leading orthopedic surgeons, athletic trainers and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & Snowboard Team. Because of Michael’s commitment to US manufacturing, the NICE1 is proudly made in Boulder, CO.

And now, we're poised to take the next step in Michael's vision, with the introduction of an easy-to-use handheld device that's scientifically proven to supercharge athletic performance. It's called the ROCC.

The ROCC is a direct-to-consumer device featuring breakthrough NICE Systems technology. Athletes simply hold the ROCC in their palms during a break in a workout or performance, and receive precise, optimal cooling — 50-to-60 degrees Fahrenheit — without ice. This drops core body temperature in as little as two minutes, accelerating recovery, enabling more repetitions, better workouts, and greater results.